Avatar, or who is your target customer?

Lets furs clear the lingo - what is what. According GOOGLE An avatar (Sanskrit: अवतार, IAST: avatāra) is a concept in Hinduism and it means "descent", and refers to the appearance or incarnation of a deity on earth. The term also generally refers to "alight, to make one's appearance" and sometimes used to refer to any … Continue reading Avatar, or who is your target customer?


The Instant Switch

Sandy Gilad – Author Hi, I’m Sandy, and this is my magical pink rubber band. Switch Technique # 1: “The Selfie Filter” You ever wonder how all those Internet “celebrities” always look so good? Their not-so-secret secret is digital filtering. These days, most cell phone cameras come with software that basically filters out all imperfection. You can erase … Continue reading The Instant Switch

The Art of Being Yourself

Caroline McHugh  Founder and CEO of IDOLOGY So, the chances are you’ve looked in at least one mirror today. You’ve had a shave, or you combed your hair, or maybe you checked your teeth for spinach after lunch. But what you didn’t know is that the face looking back at you isn’t the face that … Continue reading The Art of Being Yourself

The Strangest Secret

Earl Nightingale You can watch it HERE I’d like you to tell you about the strangest secret in the world. Not long ago, Albert Schweitzer, the great Doctor and Nobel Prize winner was being interviewed in London and a reporter asked him, “Doctor, what’s wrong with men today?” The great doctor was silent a moment, … Continue reading The Strangest Secret

The In-Content Email Capture

Let’s say you were reading an article.You’re really into Tim Ferriss’ Slow Carb Diet, and you’re reading about how it all works, but there’s one problem: you aren’t sure how to prepare any of the meals on the approved eating list. You read on for a second, and lo and behold, there’s a call to … Continue reading The In-Content Email Capture