Courtesy of RazorSocial.com 

Are you tired of all the fluff you read on marketing?

Want a list of tried and tested marketing technology tools and tactics you can immediately implement in your business?

I’m sure you’ll pick off a couple of tips from the list below.

Social Media

The successful people on social media build relationships and add value. They are there for their community and make them feel appreciated and connected to a brand on a more personal level. The key to social media success is consistency, but achieving it is incredibly time-consuming.

Luckily, there are so many great tools on the market now to help you build your audience, analyze results to see what’s working (or not working), and save time on the tasks you really don’t have time for.

  1. Use a social media management tool. Social media management tools can help you streamline all your day to day activity on social media. With the right tool, you’ll not only save time but also get better results over time and maximize your social media ROI.
    Ideally, you’ll find a tool that allows you to manage all your social accounts from a single dashboard. Agorapulse is an excellent management tool that supports a broad range of platforms with a lot of great functionality, including in-depth analytics, scheduling, and reporting.
  2. Optimize your website content for sharing on social media. When people share your content from your website to social platforms, you need to make sure that it’s shared in the best possible way. Use know.em social media optimization tool to check how well your website is optimized for sharing via social media. You’ll get a rating out of 100% for each social network with recommendations on how to fix the issues
  3. Automate sharing of evergreen content. Evergreen content is content that is always relevant to your audience and never goes out of date. When you have valuable content with no expiration date, why not share it continually? Use Agorapulse or a similar tool to set this up.
  4. Use automated Twitter DM’s strategically. Last year I ran a content marketing conference with my buddy Mark Schaefer and over 25% of the ticket sales were from Twitter. I targeted a very relevant group of followers on Twitter and sent a personalized DM. DM’s are only useful if they are personalized and highly targeted.
  5. You can use a tool such as Audiense to run automated DM campaigns.
    Analyze your results. Unfortunately, the vast majority of people don’t analyze the results they get on social media. There are great platform tools and third-party tools that can help you analyze and optimize your social media efforts. Here is a link to our top article about social media analytics tools: http://www.razorsocial.com/social-media-analytics-tools/
  6. Implement a monitoring solution. Using a tool such as Talkwalker will help you track social conversations across social media channels and the Web. We need to listen to our audience to understand their needs and to inform our decision-making with relevant customer insights.
  7. Create Facebook Ads with a warm audience. A warm audience is an audience that is already familiar with your brand. They are less expensive to target with ads, and since they already shown an interest in your content/product, it’s easier to get engagement. More engagement equals cheaper ad costs. Set up a tracking pixel from Facebook on your site and track your visitors. Then create a custom audience to target some of these visitors.
  8. Use SocialQuant to grow your Twitter following. SocialQuants lets you specify the keywords that are relevant to your brand/industry and then searches Twitter based on those words for the most relevant accounts for you to connect with. It follows those users on your behalf, and if they follow back – you make a new connection! If not, Social Quant will unfollow those accounts for you. This is a really effective and targeted way to get more Twitter followers
  9. Use Rival IQ to track your web and social media activity. Rival IQ is a great tool to compare your social media presence with your competitor’s. You can monitor your performance across Facebook, Twitter, Google+, LinkedIn, Instagram and YouTube, track important SEO metrics, and understand what type of content drives the most engagement.
  10. Scale up your Facebook ads with AdEspresso. This is a great tool to help you manage larger Facebook ad campaigns and get more value from them. AdEspresso allows you to create multiple A/B tests (you can test ad headlines, images, and audiences), and more importantly, it lets you create campaign rules so you spend less time managing your campaigns. This capability will also minimize the risk of spending your money on non-performing campaigns. You can read our detailed article on how to use AdEspresso here.
  11. Use UTM tracking on social media campaigns. The success of any social campaign relies on tracking and measuring. UTM tracking enables you to track social campaigns or ads in Google Analytics and understand which ones are driving traffic to your website based on specific parameters. You can add 5 UTM parameters to your website links: campaign name, source, medium, term, and content. By setting up these parameters, you can determine how specific campaigns perform in terms of driving site traffic and conversions.
  12. Implement Social Warfare on your website. Social Warfare is an excellent social sharing WordPress plugin that will help you get your content shared by more people. The plugin lets you customize the look of your social share buttons, and with its Custom Tweets feature, it allows you to share a unique message on Twitter.
  13. Use Feedly to track blogs you want to read on a regular basis. Want to collect and read content from all your favorite blogs in one place? No problem! With Feedly, you can subscribe to multiple RSS feeds, categorize content, and then curate for sharing on social media. It’s awesome on both desktop and mobile.
  14. Participate in Twitter Chats. If you’re getting involved in Twitter chats (which I highly recommend), then Tweetchat is a great tool that will help you manage your Twitter chats. It lets you filter a Twitter chat conversation by hashtag, and provides a share button that allows people to promote the chat directly from the app. It also enables you to pause Tweets so you have a chance to read and respond.
  15. Create a pinned post on Twitter and Facebook. A pinned post is a post that appears on the top of your feed for a longer period of time. By pinning a specific post, you’ll drive traffic and customers to your website.This is the first post that new fans/followers see, so make the most of it!
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