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Yes, there is a technical side to content marketing. And the sooner you get a handle of it, the sooner you can start creating a high-performing content marketing program. Here are some handy tips for getting started.

  1. Update older posts. Do you have content on your site that is a little out of date but was very popular with your audience? Update the content, change the publish date, and re-release the post. You’ll get more links, shares, traffic and a new post that won’t take you too much time to do.
  2. Optimize your content. SEO hasn’t actually changed that much over the last couple of years. Create great content, promote it, build your network, and get some good links. Of course, you still need to optimize your content so Google can index it correctly. I use Yoast SEO plugin for content optimization and although it’s not perfect, it’s the best that’s out there that I’m aware of.
  3. Include internal links to your content. When you create blog content make sure to link to at least three posts on your own site. Also, find some older related posts on your site and link them to the new posts. Spread the link juice around!
  4. Linking to external sites. You may be hesitant to link out to any external sources because people may leave your site. However, Google expects you to link to other relevant, high authority sites, so you need to do it!
  5. Use Google Search Console to check the ranking for your blog content. Find articles that get a lot of impressions/clicks but are outside the top 10 in Google search results. You can do a little bit of optimization to creep onto page 1 of Google. Revisit how you optimized the content and improve it, and also try and generate a couple of good links to it.
  6. Find best performing content with BuzzSumo. You can use BuzzSumo to discover content that performs best/is shared most for any topic related to your business, both on your website and your competitors’ websites. This can be a good way of finding content ideas for the types of content that have already proven to be popular.
  7. Build on your competition’s success. SEMRush allows you to analyze your competitor’s site to find out what keywords are bringing them the most traffic. You can then create content that targets those keywords to drive more traffic to your website.
  8. Use KWFinder for keyword research. KWFinder is a great tool to help you identify the best long tail keywords to target for your blog posts. In addition to providing keyword suggestions, it will also give you a difficulty score to show you how difficult/easy it will be to rank for those keywords.
  9. Check Domain Authority of your website. It is useful to know your Domain Authority as well as Page Authority for certain pages, both for your website and your competitors’ sites. DA and PA are scores (on a 100-point scale) developed by Moz that predict how well a website, or a specific page, will rank on search engines.The higher the number, the easier it is to rank.  Read this post which explains domain/page authority.
  10. Create compelling Infographics. Infographics are great for getting your content shared and also for getting valuable links. The good thing is, you don’t have to be a designer nor spend a lot of money to create them. Use a tool such as Piktochart to create engaging infographics with just a few clicks by choosing a template and then customizing it with specific text, fonts, and colors.
  11. Create interactive content. Interactive content is one of the best content types that you can create to get more engagement, and consequently more conversions, from your customers. Use a tool such as Qzzr (it’s free!) to make nicely looking customizable quizzes, or if you are looking for a more advanced solution, check out Ceros for creating high quality, interactive e-books, infographics, microsites, and more.
  12. Use a Content Idea Generator. After producing content for a while, you will find it more difficult to come up with new blog post topics or content ideas. Fear not, there are a couple of free tools that can help you beat the writer’s block quickly. Hubspot’s Blog Topic Generator is a very useful tool that returns 5 blog post ideas based on a few nouns that you previously specify. Or, you can enter your keyword in Portent’s Content Idea Generator to get some interesting title suggestions.
  13. Syndicate your content. Content syndication will allow you to reach new audiences, increase the exposure of your brand, and drive referral traffic back to your site. There is a growing number of content syndication platforms, most popular being Outbrain, Zemanta and Taboola, which allow you to use their existing network of sites to syndicate your content to.
  14. Promote your content through outreach. Outreach campaigns, if done correctly, can deliver impactful results in terms of inbound links from influential sites, as well as an increase in relevant traffic. With a tool such as BuzzStream, you can find influencers, websites, and blogs for your content based on the keywords or topics relevant to your business/industry, and perform organized outreach campaigns.
  15. Create an Editorial Calendar. Without a plan and a structured process, content creation can become a messy business. This is why every good content marketer keeps an editorial or content calendar to centralize their planning efforts. CoSchedule is a feature-rich tool that you can use to build an amazingly useful content calendar (they offer a 14-day free trial), or you can get your hands on one of the many available Editorial Calendar Templates, such as this one from the Content Marketing Institute.
  16. Write like Hemingway. Hemingway Editor, a proofreading tool for content writers, clears your copy of all unnecessary fluff. Just paste your text into the editor and you’ll get an analysis that highlights lengthy, complex sentences, adverbs, passive voice, and common errors.